UFC sponsor Anheuser-Busch warns promotion to monitor fighter behavior

Blue-chip sponsor Anheuser-Busch has sent a message that it's keeping an eye on the behavior of UFC fighters outside the cage.

The multi-national brewer, which owns the Bud Light and Bud Light Lime brands prominently advertised in the UFC, reprimanded the fight promotion for a series of sexist and homophobic remarks made by fighters in public and over social media.

"If the incidents continue, we will act," Anheuser-Busch said in a statement prepared for Advertising Age.

Source: http://feedproxy.google.com/~r/mmajunkie/~3/laA1Y4-Zi6E/ufc-sponsor-anheuser-busch-warns-promotion-to-monitor-fighter-behavior.mma

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